Ecommerce Profit Margin Calculator — Pricing & Markups
Calculate true net profit margins for your physical e-commerce inventory across Shopify, Amazon, Etsy, and WooCommerce. Account for unit manufacturing costs, domestic and international shipping, payment processing fees, and marketplace commissions to establish sustainable retail prices that guarantee healthy cash flow and profitability.
eCommerce Pricing & Profit Calculator
Calculate your true net profit after Shopify and Stripe fees, or reverse-engineer the exact selling price needed to hit your target profit margin.
What are you selling it for?
Product & Fulfillment Costs
Payment Gateway Fees
Stripe / Shopify default is 2.9%
Standard is $0.30
How to Use
- 1Enter your product manufacturing cost (COGS) and shipping fees.
- 2Input platform transaction fees and estimated ad spend per sale.
- 3Review your net profit margin percentage and optimal retail price.
Common Use Cases
- ✓
Setting retail prices for new private label Amazon and Shopify product launches.
- ✓
Auditing profitability after carrier shipping rate increases.
- ✓
Finding break-even points when running paid Facebook and TikTok ad campaigns.
Frequently Asked Questions
What is a healthy profit margin for e-commerce?
What is the difference between markup and margin?
Does this calculator support international currencies?
Related Tools You Might Like
Handy utilities in Calculators
Meta Ads ROAS Calculator
Calculate ROAS, CPA, and break-even targets for Facebook and Instagram ad campaigns. Optimize paid social advertising budgets with our free calculator.
Marketing ROI Calculator
Calculate overall business marketing return on investment. Factor in campaign spend, sales pipeline revenue, and gross margins with our free calculator.
Compound Interest Calculator
Calculate compound interest on investments and savings with our free online calculator. See annual growth projections, deposit schedules, and breakdowns.