Digital Marketing ROI Calculator — PPC & Ad Performance
Calculate profitability and customer acquisition metrics across digital marketing channels including Google Search Ads, paid social, SEO, and email marketing. Track customer acquisition costs (CAC), blended return on ad spend (ROAS), and profit margins to optimize digital channel performance. Model conversion rates across paid search, social ads, and organic traffic to identify underperforming ad spend and scale your most profitable marketing campaigns.
Costs & Expenses
Revenue Generated
ROAS vs ROI
ROAS (Return on Ad Spend) only measures gross revenue compared to direct ad spend. ROI measures true profitability by factoring in your cost of goods sold and management fees.
How to Use
- 1Enter digital ad spend, clicks, and impressions.
- 2Input lead conversion rates and sales closed.
- 3Review Customer Acquisition Cost (CAC) and digital return on investment.
Common Use Cases
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Benchmarking Google Ads Search campaigns and landing page conversion rates.
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Calculating target Customer Acquisition Cost for SaaS subscription models.
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Modeling digital lead generation funnels for service agencies.
Frequently Asked Questions
How does this tool differ from the general Marketing ROI Calculator?
Can I factor in Customer Lifetime Value (LTV)?
Is this calculator free for agency use?
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